copywriting

155 Years of Copywriting Insights Taught In 1.5 Hour Course

This is the most refreshing, clear, straight forward and useful course on Copywriting Insights you could wish for.

  • Your words have a huge impact on your sales.
    • If you use the right words that speak to your audience you can increase your sales by 300%.
    • If you use the wrong words, you can lose people that would have been a great fit for your product or service.
    • You’ve probably spent many hours making sure your product or service is high quality and useful to your customers.
    • But when it comes to selling your product, how long did you spend writing the product description?
  • Your product description determines if your reader buys.
    • When a reader sees your product for the first time they have no idea how great it is.
    • They don’t know how many hours you spent working hard to create it.
    • They only know one thing: what you have chosen to communicate with them.
  • You only need to learn a few Copywriting principles.
    • The good news is, if your goal is to increase sales of your product you don’t have to learn a lot about copywriting.
  • You can multiply your sales even if you’re not a natural writer.
    • If you don’t consider yourself to be a good writer, don’t worry.
    • Your reader doesn’t care how good of a writer you are. They only care about one thing: can you solve their problem?
  • You won’t be bored by useless information.
    • By taking this course you will get enough knowledge to remarkably increase your sales and nothing more.
    • You already have a lot on your mind; you don’t want to add any unnecessary information.
    • For your purpose of increasing sales, learning the more advanced details of Copywriting Insights is a waste of time.
  • This course has one goal: increase your sales!
    • The course has one purpose: to teach you the important principles of copywriting and how to apply them to remarkably increase your sales.
  • Make a lot more money than you currently are.
copywriting


What you’ll learn

  • How to apply important copywriting principles to dramatically increase your sales.
  • Learn how to get a reader to take an action using the power of your words.
  • To write a great headline that convinces the reader to learn more about your offer.
  • How to write body copy that convinces your reader to buy your product or service.
  • Understand the philosophy of effective Copywriting Insights.
copywriting

Course main points

  • Introduction
    1. The best kept business secret.
    2. Warning: you will start to see copywriting everywhere.
    3. This course is designed for you.
  • Philosophy
    1. Focus On Them.
    2. Are you getting to know your readers?
    3. The secret of persuasive copy.
    4. Are you talking to one person?
    5. Every Copywriting Insights has one goal.
    6. The secret of getting readers to take an action.
    7. Here’s a quick way to get your reader to trust you.
    8. 15 seconds of your feedback.
  • Headlines
    1. The Secret Of Headlines.
    2. How to write powerful headlines.
    3. Little known ways to write effective headlines.
    4. How to come up with the perfect headline.
    5. Real World Examples: Book Titles.
  • Body copy
    1. How AIDA made me more persuasive.
    2. Who else wants to write more interesting copy?
    3. How to get over writer’s block and write great copy
    4. How to persuade your reader.
    5. The secret of different readership paths.
  • Technical
    1. How long should your copy be?
    2. Make your copy easier to read.
    3. Warning: use correct grammar.
  • Copywriting Insights
    1. Summary of everything you have learned
    2. How to quickly become a better copywriter
    3. How these books made me an effective copywriter
  • Extra Material
    1. 6 modules Slides

Who this course is for

  • For people that want to increase their sales.
  • people that see the benefit in learning copywriting principles.
  • This course is not for someone that wants to learn how to become a ‘copywriting expert’.
  • This course is not for someone that wants to learn how to create a business as a freelance copywriter.

Requirements

  • All you need is something to write with (pen/paper or laptop/word processor).

Rating:

4.5 ( 3,787 ratings) 56,086 students enrolled

AuthorEric John Campbell
CategoriesMarketing, Content Marketing, Copywriting
Instructor Rating4.4
Reviews11,433
Students197,963
Courses19